REPORTING MANAGER

Data Gathering and Analysis:

Collect and compile data from various digital marketing platforms and sources.

Analyze data to identify trends, patterns, and performance indicators.

Create regular reports and dashboards to track key metrics and KPIs.

Performance Tracking:

Monitor the performance of digital marketing campaigns and channels.

Provide insights on what’s working and what needs improvement.

Collaborate with the digital marketing team to optimize campaigns based on data-driven recommendations.

Data Visualization:

Present data in a visually appealing and understandable manner.

Create charts, graphs, and presentations to convey insights effectively.

Reporting Automation:

Implement automation tools and processes to streamline reporting.

Reduce manual data entry and reporting efforts.

Competitive Analysis:

Research and analyze competitor digital marketing strategies.

Identify opportunities and threats in the digital landscape.

Strategy Recommendations:

Collaborate with the digital marketing team to develop data-backed strategies.

Provide recommendations for improving ROI and achieving marketing objectives.

Data Integrity and Quality:

Ensure data accuracy and integrity by conducting regular audits.

Implement data quality controls and best practices.

Stakeholder Communication:

Communicate findings and insights to cross-functional teams and senior management.

Translate data into actionable recommendations.

Stay Informed:

Keep up-to-date with industry trends, digital marketing tools, and technologies.

Continuously seek opportunities to enhance reporting capabilities.