How Employment Mantras is Transforming Sales Performance in the Plywood & Laminates Industry
In the plywood and laminates industry, business growth depends heavily on how strong and disciplined the sales & marketing team is. Whether it is dealer management, on-ground market visits, lead conversion, or retail coordination—every number in this business is driven by the quality of manpower.
At Employment Mantras, we specialise in providing skilled Sales & Marketing staff exclusively for the Plywood & Laminates sector.
After deploying our trained candidates, clients have reported measurable improvements in their sales results, team productivity, and revenue outcomes.
This blog shares the key highlights from the Employment Mantras Sales Performance Survey Report, based on feedback and performance tracking from multiple plywood & laminates clients across different regions.
What Changed After Hiring Sales Staff From Employment Mantras?
Our clients consistently reported that after hiring through us, their sales structure became more disciplined, organised, and result-oriented.
Here’s how:
1️⃣ Sales Closures Increased Significantly
Before hiring, many plywood companies struggled with slow or inconsistent sales closures.
After hiring from Employment Mantras:
- Prospects were followed up properly
- Product presentations improved
- Pricing negotiation became more confident
- Dealers received timely support
This resulted in a steady rise in monthly closures, especially in competitive markets.
2️⃣ Lead Conversion Rates Improved
Sales enquiries are valuable only if they convert.
Our candidates are trained to:
- Qualify leads
- Build relationships
- Share product advantages
- Follow-up professionally
- Address objections confidently
Most companies saw an increase in conversion rates, leading to more dealers coming on board and more orders being placed.
3️⃣ Better Dealer & Retailer Management
The backbone of the plywood business is the dealer network.
After hiring from Employment Mantras, clients noticed:
- Regular dealer visits
- Strong relationship-building
- Faster issue resolution
- Better order follow-ups
- Improved brand recall among retailers
This has helped companies maintain stronger and more loyal dealer channels.
4️⃣ Increase in Market Coverage (Retail Visits & Field Activity)
A disciplined sales routine reflects directly in numbers.
Our deployed staff ensured:
- Higher number of retail counter visits
- Daily market mapping
- More product demos
- Wider territory coverage
This brought better visibility to the client’s brand and increased secondary sales.
5️⃣ Faster Payment Collections
In the plywood industry, delayed payments can slow down operations.
After onboarding our sales staff:
- Collection follow-up improved
- Credit discipline got stronger
- Outstanding payments reduced
- Communication became clearer with dealers
Clients appreciated the positive impact on cash flow.
6️⃣ Improved Reporting & Daily Updates
One of the most common issues companies face is incomplete or inaccurate reporting.
Our candidates follow:
- Daily visit reports
- Dealer interaction logs
- Lead follow-up sheets
- Sales funnel reporting
- Weekly planning & review
This helped clients have complete visibility into their market operations.
Results From the Employment Mantras Survey Report
Based on the performance feedback, clients in the Plywood & Laminates Industry reported:
- +54% increase in dealer enquiries
- +75% rise in dealer conversions
- +45% growth in monthly order value
- +28% improvement in follow-up discipline
- +56% jump in retail visit frequency
- +22% increase in dealer relationship score
- Better collections & reduced payment delays
These results clearly show that the right salespeople create a direct, measurable impact on business growth.
Why Plywood & Laminates Companies Prefer Employment Mantras
✔ Domain expertise in plywood, laminates & building material sales
✔ Pre-screened and market-ready sales candidates
✔ Strong network for sales hiring across India
✔ Fast hiring turnaround time
✔ Dedicated focus on field sales, dealer sales & channel development
✔ Continued performance tracking and feedback
We understand the industry, the market structure, and the behaviour of dealers—and that’s why our candidates perform better from day one.
Conclusion
The plywood and laminates industry is highly competitive, and the only companies that grow consistently are the ones with a strong, disciplined, and skilled sales team.
Employment Mantras is helping businesses build exactly that.
If you want:
- Better sales closures
- Strong dealer networks
- More enquiries
- Better conversion
- Improved collections
- Stronger market presence
…then hiring the right sales team is the first step.
📞To hire trained Sales & Marketing staff for your plywood business, contact Employment Mantras today
7454957077
sonal@employmentmantras.com